Commercialization Strategy is a strategic framework within the domain of technology commercialization that specifies the systematic approach for transforming technological innovations into marketable products or services to achieve competitive advantage and sustainable revenue generation.
573
Publications
41.5K
Citations
1.2K
Authors
589
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Publications per year
2017–2026
110
Publications
573
Mass customization: The new frontier in business competition
Journal of Manufacturing Systems · 1999 · 2.3K citations
1–5 of 573
Authors
1.2K
- UL
7
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4
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Institutions
589
Georgia Institute of Technology
Atlanta, United States
8 h-index
12 publications
659 citations
University of Manchester
Manchester, United Kingdom
8 h-index
9 publications
390 citations
Simon Fraser University
Burnaby, Canada
7 h-index
11 publications
613 citations
University of Cambridge
Cambridge, United Kingdom
7 h-index
14 publications
638 citations
Cornell University
Ithaca, United States
6 h-index
7 publications
360 citations
The University of Texas at Austin
Austin, United States
6 h-index
9 publications
655 citations
WHU – Otto Beisheim School of Management
Vallendar, Germany
5 h-index
6 publications
630 citations
University of Toronto
Toronto, Canada
5 h-index
8 publications
387 citations
1–8 of 589
Venues
- Research Policy
27 publications · 4.3K citations
23
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- Technovation
22 publications · 2.1K citations
19
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- The Journal of Technology Transfer
17 publications · 696 citations
14
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- Technological Forecasting and Social Change
14 publications · 1.5K citations
13
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- SSRN Electronic Journal
Repository · 15 publications · 636 citations
13
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1–5