Concepedia

Commercialization Timing

Commercialization Timing is a strategic decision-making construct within marketing and innovation management that specifies the optimal temporal deployment of a product or technology into the market to maximize competitive advantage and revenue potential.

26

Publications

1.5K

Citations

62

Authors

44

Institutions

Publications per year

2017–2026

5

Variants

Market Entry Timing

Parents

Publications

26

Effects of marketing‐manufacturing integration on new product development time and competitive advantage

Morgan Swink, Michael Song · Journal of Operations Management · 2006 · 330 citations

, , +10

Bottlenecks in commercialisation and future prospects of PGPR

Bushra Tabassum, Anwar Khan, Muhammad Tariq et al. · Applied Soil Ecology · 2017 · 276 citations

, , +4

The ability to minimize the timing of new product development and introduction: an examination of antecedent factors in the North American automobile supplier industry

Cornelia Dröge · Journal of Product Innovation Management · 2000 · 162 citations

, , +8

Entry timing and innovation strategy in feature phones

Ronald Klingebiel, John Joseph · Strategic Management Journal · 2015 · 90 citations

, , +14

The Ability to Minimize the Timing of New Product Development and Introduction: An Examination of Antecedent Factors in the North American Automobile Supplier Industry

Cornelia Dröge, Jayanth Jayaram, Shawnee K. Vickery · Journal of Product Innovation Management · 2000 · 75 citations

, , +8

1–5 of 26

Authors

62

  1. CD
    Cornelia Dröge

    Michigan State University, United States

    2 publications · 237 citations

    2

    h-index

  2. RA
    Roger A. More

    Western University, Canada

    2 publications · 32 citations

    2

    h-index

  3. SA
    Shubhrajyotsna Aithal

    Mangalore University, India

    2 publications · 63 citations

    2

    h-index

  4. RK
    Ronald Klingebiel

    Frankfurt School of Finance & Management, Germany

    1 publications · 90 citations

    1

    h-index

  5. SS
    Scott Stern

    Massachusetts Institute of Technology, United States

    1 publications · 25 citations

    1

    h-index

1–5 of 62

Institutions

44

  1. Michigan State University

    East Lansing, United States

    2 h-index

    2 publications

    492 citations

  2. University of Toronto

    Toronto, Canada

    2 h-index

    3 publications

    55 citations

  3. Western University

    London, Canada

    2 h-index

    2 publications

    32 citations

  4. IMS Unison University

    Dehradun, India

    2 h-index

    2 publications

    63 citations

  5. University of Missouri–Kansas City

    Kansas City, United States

    2 h-index

    2 publications

    354 citations

  6. Peking University

    Beijing, China

    1 h-index

    2 publications

    104 citations

  7. Georgia Institute of Technology

    Atlanta, United States

    1 h-index

    1 publications

    13 citations

  8. China Academy of Information and Communications Technology

    Beijing, China

    1 h-index

    1 publications

    52 citations

1–8 of 44

Venues

  1. Journal of Product Innovation Management

    2 publications · 237 citations

    2

    h-index

  2. Journal of Marketing

    JM · 2 publications · 32 citations

    2

    h-index

  3. Sustainability

    1 publications · 13 citations

    1

    h-index

  4. Marketing Science

    1 publications · 71 citations

    1

    h-index

  5. The Journal of Law and Economics

    JLE · 1 publications · 66 citations

    1

    h-index

1–5