Tianxiao Gong is an author at McGill University specializing in marketing, consumer uncertainty, and management.
Top concepts
BusinessMarketingManagementBusiness StrategyConsumer UncertaintyStrategic ManagementInnovation Management
Publications per year
2018–2018
1
1
Innovation uncertainty, new product press timing and strategic consumers
Zhaowei Hao, Wei Qi, Tianxiao Gong et al. · Omega · 2018 · 52 citations
Consumer-driven Product Development, Consumer Uncertainty, Management +6
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