Concepedia

Frank Jacob

FJ

26

Publications

1.5K

Citations

16

H-Index

2002

Active since

Affiliations

ESCP Business School(Current)

European School of Management and Technology

ESCP Business School

Freie Universität Berlin

Frank Jacob is an author at ESCP Business School specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBusiness StrategyArtsCustomer SatisfactionInternational ManagementBehavioral Decision MakingCommunication

Publications per year

2002–2024

26

Publications

26

The transition from product to service in business markets: An agenda for academic inquiry

Frank Jacob, Wolfgang Ulaga · Industrial Marketing Management · 2008 · 302 citations

Service Innovation, Service Study, Management +8

Measuring the Degree of Corporate Social Media Use

Thomas Aichner, Frank Jacob · International Journal of Market Research · 2015 · 291 citations

Social Media, Social Medium Monitoring, Social Computing +12

How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions

Jonas Reichelt, Jens Sievert, Frank Jacob · Journal of Marketing Communications · 2013 · 252 citations

Customer Satisfaction, Ewom Information, Behavioral Decision Making +24

Preparing industrial suppliers for customer integration

Frank Jacob · Industrial Marketing Management · 2005 · 98 citations

Supplier Relationship, Industrial Engineering, Industrial Suppliers +6

The customer as enabler of value (co)-creation in the solution business

Jan Petri, Frank Jacob · Industrial Marketing Management · 2016 · 81 citations

Customer Satisfaction, Management, Value Theory +10

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