Concepedia

Thomas Aichner

TA

14

Publications

726

Citations

12

H-Index

2013

Active since

Affiliations

University of Padua(Current)

ESCP Business School

Free University of Bozen-Bolzano

Alfaisal University

John Cabot University

Thomas Aichner is an author at University of Padua specializing in marketing, management, and business.

ORCID

Top concepts

Publications per year

2013–2025

14

Publications

14

Measuring the Degree of Corporate Social Media Use

Thomas Aichner, Frank Jacob · International Journal of Market Research · 2015 · 291 citations

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Country-of-origin marketing: A list of typical strategies with examples

Thomas Aichner · Journal of Brand Management · 2013 · 136 citations

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Football clubs’ social media use and user engagement

Thomas Aichner · Marketing Intelligence & Planning · 2019 · 46 citations

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The country-of-origin lie: impact of foreign branding on customers’ willingness to buy and willingness to pay when the product’s actual origin is disclosed

Thomas Aichner, Cipriano Forza, Alessio Trentin · The International Review of Retail Distribution and Consumer Research · 2016 · 42 citations

Customers’ online shopping preferences in mass customization

Thomas Aichner, Paolo Coletti · Journal of Direct Data and Digital Marketing Practice · 2013 · 41 citations · Full text

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