Concepedia

Jonas Reichelt

JR

1

Publications

252

Citations

1

H-Index

2013

Active since

Affiliations

ESCP Business School(Current)

Jonas Reichelt is an author at ESCP Business School specializing in interactive marketing, behavioral decision making, and social cognition.

Top concepts

ArtsBiasTrustMarketingJournalismManagementPersuasionEpistemologyCommunicationSocial Cognition

Publications per year

2013–2013

1

Publications

1

How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions

Jonas Reichelt, Jens Sievert, Frank Jacob · Journal of Marketing Communications · 2013 · 252 citations

Customer Satisfaction, Ewom Information, Behavioral Decision Making +24

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