Concepedia

Interbrand Competition Effects

Interbrand Competition Effects is a theoretical construct in marketing and distribution channel theory that refers to the competitive dynamics arising among distinct brands when they utilize the same distribution channel, thereby influencing pricing, positioning, and sales performance across brands.

43

Publications

3.6K

Citations

96

Authors

67

Institutions

Publications per year

2017–2026

7

Parents

Publications

43

When and How Is the Internet Likely to Decrease Price Competition?

Rajiv Lal, Miklós Sárváry · Marketing Science · 1999 · 562 citations

, , +16

When Will a Brand Scandal Spill Over, and how Should Competitors Respond?

Michelle L. Roehm, Alice M. Tybout · Journal of Marketing Research · 2006 · 372 citations

, , +16

Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data

Alan L. Montgomery · Marketing Science · 1997 · 239 citations

, , +17

The Role of Exclusive Territories in Producers' Competition

Patrick Rey, Joseph E. Stiglitz · The RAND Journal of Economics · 1995 · 237 citations · Full text

, , +17

Modeling Asymmetric Competition

Gregory S. Carpenter, Lee G. Cooper, Dominique M. Hanssens et al. · Marketing Science · 1988 · 184 citations · Full text

, , +14

1–5 of 43

Authors

96

  1. NK
    Nicholas Kreisle

    Federal Trade Commission, United States

    2 publications · 70 citations

    2

    h-index

  2. KS
    K. Sivakumar

    Lehigh University, United States

    2 publications · 41 citations

    2

    h-index

  3. JB
    Jan B. Heide

    University of Wisconsin–Madison, United States

    2 publications · 117 citations

    2

    h-index

  4. MB
    Mark Bergen

    University of Minnesota, United States

    2 publications · 117 citations

    2

    h-index

  5. PR
    Patrick Rey

    Toulouse School of Economics, France

    2 publications · 356 citations

    2

    h-index

1–5 of 96

Institutions

67

  1. Toulouse School of Economics

    Toulouse, France

    2 h-index

    2 publications

    356 citations

  2. Federal Trade Commission

    Washington D.C., United States

    2 h-index

    6 publications

    210 citations

  3. University of Illinois Chicago

    Chicago, United States

    2 h-index

    2 publications

    41 citations

  4. University of Minnesota

    Minneapolis, United States

    2 h-index

    2 publications

    117 citations

  5. University of Southern California

    Los Angeles, United States

    2 h-index

    2 publications

    117 citations

  6. University of Wisconsin–Madison

    Madison, United States

    2 h-index

    2 publications

    117 citations

  7. Centre for Economic Policy Research

    London, United Kingdom

    2 h-index

    2 publications

    271 citations

  8. Concordia University

    Montreal, Canada

    2 h-index

    6 publications

    132 citations

1–8 of 67

Venues

  1. Journal of Marketing Research

    5 publications · 879 citations

    5

    h-index

  2. The RAND Journal of Economics

    4 publications · 456 citations

    4

    h-index

  3. Journal of Marketing

    JM · 4 publications · 299 citations

    4

    h-index

  4. Marketing Science

    4 publications · 1.1K citations

    4

    h-index

  5. Journal of Industrial Economics

    2 publications · 158 citations

    2

    h-index

1–5