Concepedia

Influencer Collaboration

Influencer Collaboration is a strategic marketing practice in which an influencer and a brand partner jointly create or promote content to achieve mutual promotional objectives, distinguished from other marketing activities by its emphasis on co-creation, shared audience engagement, and authentic, relationship-based communication.

25

Publications

2.3K

Citations

60

Authors

34

Institutions

Publications per year

2017–2026

25

Parents

Publications

25

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.

Michael Haenlein, Ertan Anadol, Tyler Farnsworth et al. · California Management Review · 2020 · 527 citations · Full text

, , +17

Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Nadja Enke, Nils S. Borchers · International Journal of Strategic Communication · 2019 · 473 citations

, , +10

Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities

Zdenka Kádeková, Mária Holienčinová · Communication Today · 2018 · 176 citations

, , +16

Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising

Minjie Li · International Journal of Advertising · 2021 · 125 citations

, , +16

Making and breaking relationships on social media: the impacts of brand and influencer betrayals

Hanna Reinikainen, Teck Ming Tan, Vilma Luoma‐aho et al. · Technological Forecasting and Social Change · 2021 · 107 citations · Full text

, , +17

1–5 of 25

Authors

60

  1. NS
    Nils S. Borchers

    University of Tübingen, Germany

    3 publications · 586 citations

    3

    h-index

  2. MP
    Miroslav Pekar

    University of Žilina, Slovakia

    2 publications · 35 citations

    2

    h-index

  3. JV
    Josef Vodák

    University of Žilina, Slovakia

    2 publications · 35 citations

    2

    h-index

  4. JM
    Joel Mero

    University of Jyväskylä, Finland

    2 publications · 82 citations

    2

    h-index

  5. LC
    Lucia Cakanova

    University of Žilina, Slovakia

    2 publications · 35 citations

    2

    h-index

1–5 of 60

Institutions

34

  1. University of Jyväskylä

    Jyväskylä, Finland

    3 h-index

    4 publications

    296 citations

  2. University of Tübingen

    Tübingen, Germany

    2 h-index

    2 publications

    113 citations

  3. Lappeenranta-Lahti University of Technology

    Lappeenranta, Finland

    2 h-index

    4 publications

    164 citations

  4. RMIT University

    Melbourne, Australia

    2 h-index

    2 publications

    93 citations

  5. Leipzig University

    Leipzig, Germany

    2 h-index

    3 publications

    1K citations

  6. Universidad de Zaragoza

    Zaragoza, Spain

    1 h-index

    4 publications

    324 citations

  7. Universidade do Porto

    Porto, Portugal

    1 h-index

    2 publications

    48 citations

  8. Umeå University

    Umeå, Sweden

    1 h-index

    1 publications

    18 citations

1–8 of 34

Venues

  1. Managing Global Transitions

    2 publications · 35 citations

    2

    h-index

  2. Journal of Marketing Management

    MM · 2 publications · 61 citations

    2

    h-index

  3. Psychology and Marketing

    2 publications · 72 citations

    2

    h-index

  4. Technological Forecasting and Social Change

    2 publications · 142 citations

    2

    h-index

  5. International Journal of Strategic Communication

    IJSC · 1 publications · 473 citations

    1

    h-index

1–5