Concepedia

Author

Ertan Anadol

ESCP Business School

Also Known As

Ertan Anadol

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Publications

507

Citations

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H-Index

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ESCP Business School
EA

About

Ertan Anadol is an author at ESCP Business School specializing in marketing management, communication, and micro-influencers.

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Arts

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Management

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Communication

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Marketing

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Digital Marketing

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Ertan Anadol

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1

Publications

507

Citations

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H-Index

YearCitations

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.

Michael Haenlein, Ertan Anadol, Tyler Farnsworth,

California Management Review

2020

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