Concepedia

Tyler Farnsworth

TF

Statistics

Publications

1

Citations

527

H-Index

1

Active since

2020

Affiliations

ESCP Business School(Current)

Tyler Farnsworth is an author at ESCP Business School specializing in influencer marketing, business-to-consumer model, and platform-specific marketing.

Publications per year

2020–2020

1

Publications

1

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.

Michael Haenlein, Ertan Anadol, Tyler Farnsworth et al. · California Management Review · 2020 · 527 citations · Full text

Management, Marketing, Marketing Management +17

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