Concepedia
Statistics
Publications
14
Citations
742
H-Index
Active since
2016
Affiliations
University of Jyväskylä(Current)
Lappeenranta-Lahti University of Technology
University of Turku
Joel Mero is an author at University of Jyväskylä specializing in marketing, business, and marketing management.
Publications per year
2016–2024
Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
Harri Terho, Joel Mero, Lotta Siutla et al. · Industrial Marketing Management · 2022 · 144 citations · Full text
Business, Marketing, Marketing Management +15
The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector
Joel Mero · Electronic Markets · 2018 · 96 citations
Business, Communication, Marketing +11
Effectual and causal reasoning in the adoption of marketing automation
Joel Mero, Anssi Tarkiainen, Juliana Tobon · Industrial Marketing Management · 2019 · 72 citations · Full text
Business, Marketing, Marketing Management +11
B2B influencer marketing: Conceptualization and four managerial strategies
Joel Mero, Heini Vanninen, Joona Keränen · Industrial Marketing Management · 2022 · 56 citations · Full text
Business, Marketing, Marketing Management +7
Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement
Anna Salonen, Joel Mero, Juha Munnukka et al. · Industrial Marketing Management · 2024 · 53 citations · Full text
Business, Marketing, Marketing Management +17
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