Heini Vanninen

Statistics

Publications

Citations

194

H-Index

Active since

2016

Affiliations

Lappeenranta-Lahti University of Technology(Current)

RMIT University

University of Jyväskylä

Heini Vanninen is an author at Lappeenranta-Lahti University of Technology specializing in business, influencer marketing, and international business.

ORCID

Publications per year

2016–2025

Publications

Rapid multinationalization: Propositions for studying born micromultinationals

Heini Vanninen, Olli Kuivalainen, Luciano Ciravegna · International Business Review · 2016 · 56 citations · Full text

Social Sciences, International Business, Globalization +11

B2B influencer marketing: Conceptualization and four managerial strategies

Joel Mero, Heini Vanninen, Joona Keränen · Industrial Marketing Management · 2022 · 56 citations · Full text

Business, Marketing, Marketing Management +7

Becoming a small multinational enterprise: Four multinationalization strategies for SMEs

Heini Vanninen, Joona Keränen, Olli Kuivalainen · International Business Review · 2021 · 34 citations · Full text

Business, International Business, Strategy +17

Social Media Influencers as Mediators of Commercial Messages

Heini Vanninen, Joel Mero, Eveliina Kantamaa · Journal of Internet Commerce · 2022 · 26 citations · Full text

Social Sciences, Communication, Marketing +17

The Multiple Dimensions of Embeddedness of Small Multinational Enterprises

Heini Vanninen, Rod B. McNaughton, Olli Kuivalainen · Management International Review · 2022 · 12 citations · Full text

Business, Entrepreneurship, International Business +17

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