Statistics
Publications
45
Citations
4.8K
H-Index
28
Active since
1989
Rod B. McNaughton is an author at University of Waterloo specializing in business, international business, and entrepreneurship.
Publications per year
1989–2023
45
45
Jim Bell, Rod B. McNaughton, Stephen Young · Journal of International Management · 2001 · 496 citations
Jenny Darroch, Rod B. McNaughton · European Journal of Marketing · 2003 · 212 citations
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