Effectual and causal reasoning in the adoption of marketing automation

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

The Discovery of Grounded Theory: Strategies for Qualitative Research.

Helmut R. Wagner, Barney G. Glaser, Anselm L. Strauss · Social Forces · 1968 · 46.6K citations

Social Sciences, Sociology, Ethnography +11

User Acceptance of Information Technology: Toward A Unified View1

Venkatesh · MIS Quarterly · 2003 · 42.5K citations

Management, Information Systems, Information Technology +16

Case Study Research: Design and Methods

Harris Chaiklin · The Journal of Nervous and Mental Disease · 1991 · 39.9K citations

Social Sciences, Organization Studies, Case Management +7

Dynamic capabilities and strategic management

David J. Teece, Gary P. Pisano, Amy Shuen · Strategic Management Journal · 1997 · 31.5K citations

Management, Strategic Management, Strategy +14