Concepedia

Mária Holienčinová

MH

7

Publications

274

Citations

7

H-Index

2016

Active since

Affiliations

Slovak University of Agriculture in Nitra(Current)

Mária Holienčinová is an author at Slovak University of Agriculture in Nitra specializing in marketing, business, and engineering.

Top concepts

MarketingBusinessManagementEngineeringCustomer SatisfactionArtsHealthSmart CityStatisticsAdvertising

Publications per year

2016–2020

7

Publications

7

Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities

Zdenka Kádeková, Mária Holienčinová · Communication Today · 2018 · 176 citations

Influencer Studies, Customer Satisfaction, Viral Marketing +14

The management of quality costs analysis model

Tomáš Holota, Jozef Hrubec, Martin Kotus et al. · Serbian Journal of Management · 2016 · 31 citations · Full text

Total Quality Management, Customer Satisfaction, Engineering +16

Smart Solution of Traffic Congestion through Bike Sharing System in a Small City

Mária Holienčinová, Zdenka Kádeková, Tomáš Holota et al. · Mobile Networks and Applications · 2020 · 17 citations

Mobility Service, Congestion Management, Bike Sharing System +7

Consumer Behaviour on Slovak Yoghurt and Fermented Milk Products Market

Ingrida Košičiarová, Ľudmila Nagyová, Mária Holienčinová · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 2017 · 15 citations · Full text

Quality Label as the Guarantee of Higher Quality of Food – A Case Study of Slovak Food Market

Ingrida Košičiarová, Ľudmila Nagyová, Mária Holienčinová et al. · Procedia - Social and Behavioral Sciences · 2016 · 13 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Structured Questionnaire +28

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