Concepedia

Zdenka Kádeková

ZK

9

Publications

326

Citations

9

H-Index

2011

Active since

Affiliations

Slovak University of Agriculture in Nitra(Current)

Zdenka Kádeková is an author at Slovak University of Agriculture in Nitra specializing in marketing, food marketing, and agricultural economics.

Top concepts

MarketingBusinessManagementFood PolicyPublic HealthFood MarketingAgricultural EconomicsHealthNutritionFood Quality

Publications per year

2011–2023

9

Publications

9

Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities

Zdenka Kádeková, Mária Holienčinová · Communication Today · 2018 · 176 citations

Influencer Studies, Customer Satisfaction, Viral Marketing +14

The importance of milk and dairy products consumption as a part of rational nutrition

Ľubica Kubicová, Kristína Predanócyová, Zdenka Kádeková · Potravinarstvo Slovak Journal of Food Sciences · 2019 · 34 citations · Full text

Nutrition, Agricultural Economics, Public Health Nutrition +17

CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation

Zdenka Kádeková, Radovan Savov, Ingrida Košičiarová et al. · Sustainability · 2020 · 27 citations · Full text

International Marketing, Brand Strategy, Food Marketing +20

Leadership and Motivation as Important Aspects of the International Company’s Corporate Culture

Ingrida Košičiarová, Zdenka Kádeková, Peter Štarchoň · Sustainability · 2021 · 23 citations · Full text

Business Culture, Organizational Characteristic, Education +22

Smart Solution of Traffic Congestion through Bike Sharing System in a Small City

Mária Holienčinová, Zdenka Kádeková, Tomáš Holota et al. · Mobile Networks and Applications · 2020 · 17 citations

Mobility Service, Congestion Management, Bike Sharing System +7

Rows per page

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