Hi-Lo Pricing is a promotional pricing strategy in which a retailer sets relatively high regular prices (the "hi") and frequently offers temporary price reductions (the "lo") to stimulate short-term sales increases through perceived consumer savings.
6
Publications
931
Citations
14
Authors
8
Institutions
Publications per year
2017–2026
0
Parents
Publications
6
EDLP, Hi-Lo, and Margin Arithmetic
Stephen J. Hoch, Xavier Drèze, Mary E. Purk · Journal of Marketing · 1994 · 329 citations
EDLP, Hi-Lo, and Margin Arithmetic
Stephen J. Hoch, Xavier Drèze, Mary E. Purk · Journal of Marketing · 1994 · 162 citations
1–5 of 6
Authors
14
- SJ
2
h-index
- ME
2
h-index
- XD
2
h-index
- SE
1
h-index
- AG
1
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1–5 of 14
Institutions
8
American Marketing Association
Chicago, United States
2 h-index
4 publications
982 citations
KU Leuven
Leuven, Belgium
1 h-index
1 publications
66 citations
University of Parma
Parma, Italy
1 h-index
4 publications
96 citations
WHU – Otto Beisheim School of Management
Vallendar, Germany
1 h-index
1 publications
47 citations
Tilburg University
Tilburg, The Netherlands
1 h-index
3 publications
198 citations
University of Arizona
Tucson, United States
1 h-index
1 publications
303 citations
University of Toronto
Toronto, Canada
1 h-index
1 publications
303 citations
Universidade Católica Portuguesa
Lisbon, Portugal
1 h-index
1 publications
303 citations
1–8 of 8
Venues
- Journal of Marketing
JM · 3 publications · 557 citations
3
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- International Journal of Retail & Distribution Management
1 publications · 24 citations
1
h-index
- Journal of Business Economics
1 publications · 47 citations
1
h-index
- Marketing Science
1 publications · 303 citations
1
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1–4