Concepedia

Haptic Packaging Cues

Haptic Packaging Cues is a tactile-based design construct in packaging accessibility that conveys product information through touch-sensitive surface features, distinguishing itself from visual or auditory cues by enabling user interaction via somatosensory feedback.

8

Publications

495

Citations

20

Authors

17

Institutions

Publications per year

2017–2026

4

Parents

Publications

8

Virtual is so real! Consumers' evaluation of product packaging in virtual reality

Generoso Branca, Riccardo Resciniti, Sandra María Correia Loureiro · Psychology and Marketing · 2022 · 109 citations · Full text

, , +12

Effects of package visuals and haptics on brand evaluations

Sandra Littel, Ulrich R. Orth · European Journal of Marketing · 2013 · 75 citations

, , +14

Touching tastes: The haptic perception transfer of liquid food packaging materials

Yangjun Tu, Zhi Yang, Chaoqun Ma · Food Quality and Preference · 2014 · 70 citations

, , +14

Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay

Kristina Kampfer, Alexander Leischnig, Björn Sven Ivens et al. · PLoS ONE · 2017 · 67 citations · Full text

, , +17

A touch of gloss: haptic perception of packaging and consumers’ reactions

Gwenaëlle Briand Decré, Caroline Cloonan · Journal of Product & Brand Management · 2019 · 57 citations

, , +17

1–5 of 8

Authors

20

  1. GB
    Generoso Branca

    University of Sannio, Italy

    1 publications · 109 citations

    1

    h-index

  2. KK
    Kristina Kampfer

    University of Bamberg, Germany

    1 publications · 67 citations

    1

    h-index

  3. CS
    Charles Spence

    University of Oxford, United Kingdom

    1 publications · 67 citations

    1

    h-index

  4. RR
    Riccardo Resciniti

    University of Sannio, Italy

    1 publications · 109 citations

    1

    h-index

  5. FB
    Federica Biassoni

    Università Cattolica del Sacro Cuore, Italy

    1 publications · 28 citations

    1

    h-index

1–5 of 20

Institutions

17

  1. Queen Mary University of London

    London, United Kingdom

    1 h-index

    1 publications

    67 citations

  2. Nantes Université

    Nantes, France

    1 h-index

    1 publications

    57 citations

  3. University of Bamberg

    Bamberg, Germany

    1 h-index

    2 publications

    134 citations

  4. University of South Australia

    Adelaide, Australia

    1 h-index

    1 publications

    75 citations

  5. University of Sannio

    Benevento, Italy

    1 h-index

    2 publications

    218 citations

  6. Iscte – Instituto Universitário de Lisboa

    Lisbon, Portugal

    1 h-index

    1 publications

    109 citations

  7. Hunan University

    Changsha, China

    1 h-index

    3 publications

    210 citations

  8. Polytechnic Institute of Viseu

    Viseu, Portugal

    1 h-index

    1 publications

    34 citations

1–8 of 17

Venues

  1. Psychology and Marketing

    2 publications · 164 citations

    2

    h-index

  2. European Journal of Marketing

    EJM · 1 publications · 75 citations

    1

    h-index

  3. PLoS ONE

    1 publications · 67 citations

    1

    h-index

  4. Food Quality and Preference

    1 publications · 70 citations

    1

    h-index

  5. Journal of Product & Brand Management

    1 publications · 57 citations

    1

    h-index

1–5