Concepedia
Statistics
Publications
4
Citations
200
H-Index
Active since
2022
Affiliations
University of Sannio(Current)
Bocconi University
Generoso Branca is an author at University of Sannio specializing in marketing, packaging design, and business.
Publications per year
2022–2024
Virtual is so real! Consumers' evaluation of product packaging in virtual reality
Generoso Branca, Riccardo Resciniti, Sandra María Correia Loureiro · Psychology and Marketing · 2022 · 109 citations · Full text
Business, Marketing, Consumer Behavior +12
Sustainable packaging design and the consumer perspective: a systematic literature review
Generoso Branca, Riccardo Resciniti, Barry J. Babin · Italian Journal of Marketing · 2023 · 53 citations
Arts, Design, Marketing +16
Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research
Generoso Branca, Monica Grosso, Sandro Castaldo · Psychology and Marketing · 2024 · 25 citations · Full text
Business, Marketing, Marketing Management +14
Influencer Activism: Insights for Effective Partnership With Brands and Organizations
Mario D’Arco, Generoso Branca, Vittoria Marino et al. · Psychology and Marketing · 2024 · 13 citations · Full text
Social Sciences, Communication, Marketing +17
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