Concepedia

Yangjun Tu

YT

6

Publications

216

Citations

6

H-Index

2014

Active since

Affiliations

Hunan University(Current)

University of Michigan

Yangjun Tu is an author at Hunan University specializing in social sciences, psychology, and perception.

Top concepts

PsychologySocial SciencesMarketingManagementPerceptionSocial PsychologyCustomer SatisfactionApplied Social PsychologyBiasHealth

Publications per year

2014–2023

6

Publications

6

Touching tastes: The haptic perception transfer of liquid food packaging materials

Yangjun Tu, Zhi Yang, Chaoqun Ma · Food Quality and Preference · 2014 · 68 citations

Haptic Feedback, Food Packaging, Haptic Perception Transfer +4

The Taste of Plate: How the Spiciness of Food is Affected by the Color of the Plate Used to Serve It

Yangjun Tu, Zhi Yang, Chaoqun Ma · Journal of Sensory Studies · 2016 · 50 citations

Nutrition, Consumer Attitude, Perception +20

Self-Control as Mediator and Moderator of the Relationship Between Social Support and Subjective Well-Being Among the Chinese Elderly

Yangjun Tu, Zhi Yang · Social Indicators Research · 2015 · 34 citations

Chinese Elderly, Quality Of Life, Family Medicine +14

Motivations of faculty engagement in internationalization: a survey in China

Bihong Li, Yangjun Tu · Higher Education · 2015 · 26 citations

International Research, Faculty Issue, East Asian Studies +10

Effects of paid search advertising on product sales: a Chinese semantic perspective

Zhi Yang, Yueyan Wu, Chongyu Lu et al. · Journal of Marketing Management · 2020 · 20 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +18

Rows per page

1–5 of 6