Concepedia

Gwenaëlle Briand Decré

GB

4

Publications

151

Citations

4

H-Index

2010

Active since

Affiliations

Université Nantes Angers Le Mans(Current)

Université d'Angers

Gwenaëlle Briand Decré is an author at Université Nantes Angers Le Mans specializing in behavioral sciences, perception, and communication.

Top concepts

PerceptionBehavioral ScienceMarketingManagementEngineeringCommunicationUser ExperienceAffect PerceptionConsumer BehaviorConsumer Research

Publications per year

2010–2019

4

Publications

4

“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces

Aradhna Krishna, Caroline Ardelet, Gwenaëlle Briand Decré et al. · International Journal of Research in Marketing · 2015 · 68 citations · Full text

Built Environment, Behavioral Sciences, Engineering +11

A touch of gloss: haptic perception of packaging and consumers’ reactions

Gwenaëlle Briand Decré, Caroline Cloonan · Journal of Product & Brand Management · 2019 · 54 citations

Haptic Feedback, Consumer Uncertainty, Consumer Research +23

Simulating in-store lighting and temperature with visual aids: methodological propositions and S–O–R effects

Gwenaëlle Briand Decré, Bernard Pras · The International Review of Retail Distribution and Consumer Research · 2013 · 19 citations

Realistic Rendering, Engineering, Behavioral Decision Making +26

Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?

Bernard Pras, Gwenaëlle Briand Decré · RePEc: Research Papers in Economics · 2010 · 10 citations

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