Concepedia

Bernard Pras

BP

13

Publications

442

Citations

11

H-Index

1975

Active since

Affiliations

École Supérieure des Sciences Économiques et Commerciales(Current)

Université Paris Dauphine-PSL

Indiana University

Centre National de la Recherche Scientifique

Bernard Pras is an author at École Supérieure des Sciences Économiques et Commerciales specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchEngineeringDecision ScienceConsumer BehaviorBehavioral Decision MakingDecision TheoryConsumer Decision Making

Publications per year

1975–2017

13

Publications

13

The Effects of Multinational and Export Diversification on the Profit Stability of U. S. Corporations

Joseph C. Miller, Bernard Pras · Southern Economic Journal · 1980 · 82 citations

Perceived Risk and Composition Models for Multiattribute Decisions

Bernard Pras, John O. Summers · Journal of Marketing Research · 1978 · 68 citations

Consumer Uncertainty, Engineering, Behavioral Decision Making +19

A Comparison of Linear and Nonlinear Evaluation Process Models

Bernard Pras, John O. Summers · Journal of Marketing Research · 1975 · 57 citations

Consumer Uncertainty, Engineering, Behavioral Decision Making +25

Product acceptance by middleman in export channels

Reinhard Angelmar, Bernard Pras · Journal of Business Research · 1984 · 35 citations

Product Acceptance, Trade, Management +6

Profiling mass affluent luxury goods consumers in China: A psychographic approach

Pierre Lu, Bernard Pras · Thunderbird International Business Review · 2011 · 34 citations

Luxury, Consumer Economics, Consumer Study +25

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