Statistics
Publications
14
Citations
1.8K
H-Index
12
Active since
1972
Affiliations
Reinhard Angelmar is an author at INSEAD specializing in marketing management, marketing, and business.
Publications per year
1972–2007
14
14
Metatheory and Consumer Research
Beverlee B. Anderson, Gerald Zaltman, Christian Pinson et al. · Journal of Marketing · 1974 · 197 citations
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