Concepedia

Metatheory and Consumer Research

Beverlee B. Anderson, Gerald Zaltman, Christian Pinson, Reinhard Angelmar

Journal of Marketing · 1974 · 197 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorConsumption StudiesConsumer CultureConsumer Decision-makingConsumer InvolvementConsumer NeedsConsumer SatisfactionConsumer TheoryConsumer Behavior AnalysisConsumer Meaning-makingConsumer Research