Journal of Marketing Research · 1975 · 57 citations · 12 references
Consumer UncertaintyEngineeringBehavioral Decision MakingConsumer ResearchProgram EvaluationChoice ModelManagementSystems EngineeringConsumer BehaviorComparative AnalysisEvaluation MethodologyChoice-process DataDecision TheoryStatisticsQuantitative ManagementPreference ModelingConsumer ChoiceConsumer Decision MakingDesignPurchase IntentionMarketingFactorial DesignConsumer Preference FormationEvaluation MeasureProcess ControlDecision ScienceEvaluation TechniqueConsumer Attitude
The findings of a comparative analysis of linear and nonlinear evaluation process models using 3 (number of models) × 3 (levels of number of attributes) × 2 (levels of “acceptability” of alternatives) factorial design are reported. The results suggest nonlinear models may provide important vehicles for understanding consumer preference formation.
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Semiorders and a Theory of Utility Discrimination
R. Duncan Luce · Econometrica · 1956 · 979 citations