Concepedia

Franchise System Adaptation

Franchise System Adaptation is a strategic framework within franchise operations that integrates localized modifications to standardized franchise models to enhance operational effectiveness, market responsiveness, and brand consistency across diverse geographic or cultural contexts.

10

Publications

578

Citations

24

Authors

24

Institutions

Publications per year

2017–2026

3

Parents

Publications

10

Microfranchising in Base–of–the–Pyramid Markets: Institutional Challenges and Adaptations to the Franchise Model

Geoffrey M. Kistruck, Justin W. Webb, Christopher Sutter et al. · Entrepreneurship Theory and Practice · 2011 · 155 citations

, , +13

Standardisation versus Adaptation: Geographical Pressures to Deviate from Franchise Formats

Juliet Cox, Colin Mason · Service Industries Journal · 2007 · 102 citations

, , +9

Entrepreneurial orientation and the franchise system

Olufunmilola Dada, Anna Watson · European Journal of Marketing · 2013 · 90 citations

, , +13

The Effects of Standardization and Trust on Franchisee's Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage

Jyh‐Shen Chiou, Cornelia Dröge · Journal of Small Business Management · 2013 · 66 citations

, , +8

Franchisor–Franchisee Bankruptcy and the Efficacy of Franchisee Governance

Kersi D. Antia, Sudha Mani, Kenneth H. Wathne · Journal of Marketing Research · 2017 · 55 citations

, , +13

1–5 of 10

Authors

24

  1. KH
    Kenneth H. Wathne

    University of Wisconsin–Madison, United States

    1 publications · 55 citations

    1

    h-index

  2. MJ
    Michal Jirásek

    Masaryk University, Czechia

    1 publications · 11 citations

    1

    h-index

  3. CP
    Clare Parody

    University of Liverpool, United Kingdom

    1 publications · 42 citations

    1

    h-index

  4. NK
    Nabil Khelil

    Centre de Recherche en Économie et Management, France

    1 publications · 12 citations

    1

    h-index

  5. AL
    Anne‐Laure Le Nadant

    Centre de Recherche en Économie et Management, France

    1 publications · 12 citations

    1

    h-index

1–5 of 24

Institutions

24

  1. Vienna University of Economics and Business

    Vienna, Austria

    1 h-index

    1 publications

    11 citations

  2. Normandie Innovation Marché Entreprise Consommation

    Rouen, France

    1 h-index

    2 publications

    24 citations

  3. Normandie Université

    Caen, France

    1 h-index

    3 publications

    36 citations

  4. Lancaster University

    Lancaster, United Kingdom

    1 h-index

    1 publications

    90 citations

  5. Université de Rennes

    Rennes, France

    1 h-index

    1 publications

    12 citations

  6. University of Delaware

    Newark, United States

    1 h-index

    1 publications

    34 citations

  7. Oklahoma State University

    Stillwater, United States

    1 h-index

    1 publications

    155 citations

  8. University of Vienna

    Vienna, Austria

    1 h-index

    2 publications

    22 citations

1–8 of 24

Venues

  1. Journal of Marketing Research

    1 publications · 55 citations

    1

    h-index

  2. Journal of Small Business Management

    JSBM · 1 publications · 66 citations

    1

    h-index

  3. Adaptation

    1 publications · 42 citations

    1

    h-index

  4. 1

    h-index

  5. Creativity and Innovation Management

    CIM · 1 publications · 12 citations

    1

    h-index

1–5