Geoffrey M. Kistruck

The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances

Justin W. Webb, Geoffrey M. Kistruck, R. Duane Ireland et al. · Entrepreneurship Theory and Practice · 2009 · 430 citations

Management, Entrepreneurship, Strategic Management +17

Seeing Is (Not) Believing: Managing the Impressions of the Firm’s Commitment to the Natural Environment

Pratima Bansal, Geoffrey M. Kistruck · Journal of Business Ethics · 2006 · 248 citations

Natural Resources, Organizational Behavior, Environmental Attitudes +3

Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory

Justin W. Webb, R. Duane Ireland, Michael A. Hitt et al. · Journal of the Academy of Marketing Science · 2010 · 233 citations

Management, Marketing, Marketing Management +16

The Interplay of Form, Structure, and Embeddedness in Social Intrapreneurship

Geoffrey M. Kistruck, Paul W. Beamish · Entrepreneurship Theory and Practice · 2010 · 208 citations

Social Sciences, Organization Studies, Sociology +9

The double-edged sword of legitimacy in base-of-the-pyramid markets

Geoffrey M. Kistruck, Justin W. Webb, Christopher Sutter et al. · Journal of Business Venturing · 2014 · 194 citations

Business, Business Economics, Economics +12