Dynamic Promotion Effects is a promotional demand modeling construct that captures the time-varying impact of marketing promotions on consumer demand, distinguished by its incorporation of lagged, carryover, and anticipatory consumer response behaviors over time.
23
Publications
1.7K
Citations
49
Authors
40
Institutions
Publications per year
2017–2026
8
Parents
Publications
23
1–5 of 23
Authors
49
- DMDominique M. Hanssens
University of California, Los Angeles, United States
3 publications · 631 citations
3
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- MG
2
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- PP
2
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- GP
2
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- CF
2
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1–5 of 49
Institutions
40
University of Michigan
Ann Arbor, United States
4 h-index
4 publications
70 citations
Ross School
East Hampton, United States
4 h-index
4 publications
70 citations
University of California, Los Angeles
Los Angeles, United States
3 h-index
4 publications
788 citations
Duke University
Durham, United States
2 h-index
2 publications
270 citations
Massachusetts Institute of Technology
Cambridge, United States
2 h-index
4 publications
84 citations
Dartmouth College
Hanover, United States
2 h-index
2 publications
702 citations
Tilburg University
Tilburg, The Netherlands
2 h-index
2 publications
42 citations
University of Groningen
Groningen, The Netherlands
2 h-index
4 publications
395 citations
1–8 of 40
Venues
- Journal of Marketing Research
4 publications · 724 citations
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- Management Science
2 publications · 37 citations
2
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- Journal of Econometrics
2 publications · 283 citations
2
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- SSRN Electronic Journal
Repository · 2 publications · 27 citations
2
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- Applied Economics
1 publications · 17 citations
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