Concepedia

Donor Segmentation

Donor Segmentation is a strategic marketing process within nonprofit fundraising that classifies donors into distinct groups based on shared characteristics, behaviors, or motivations to enable targeted communication and resource allocation.

68

Publications

2.7K

Citations

148

Authors

104

Institutions

Publications per year

2017–2026

15

Parents

Children

Publications

68

Determinants of charitable donation intentions: a structural equation model

Sampath Kumar Ranganathan, Walter Hodges Henley · International Journal of Nonprofit and Voluntary Sector Marketing · 2007 · 251 citations

, , +15

Pulling on the Heartstrings: Examining the Effects of Emotions and Gender in Persuasive Appeals

Elyria Kemp, Pamela A. Kennett‐Hensel, Jeremy Kees · Journal of Advertising · 2013 · 183 citations

, , +17

Responses to different charity appeals: the impact of donor characteristics on the amount of donations

Bodo B. Schlegelmilch, Alix Love, Adamantios Diamantopoulos · European Journal of Marketing · 1997 · 123 citations

, , +12

Information Behaviors and Problem Chain Recognition Effect: Applying Situational Theory of Problem Solving in Organ Donation Issues

Jeong-Nam Kim, Hongmei Shen, Susan E. Morgan · Health Communication · 2011 · 109 citations

, , +11

A benefit segmentation of the major donor market

Dianne S. P. Cermak, Karen Maru File, Russ Alan Prince · Journal of Business Research · 1994 · 104 citations

, , +14

1–5 of 68

Authors

148

  1. BB
    Bodo B. Schlegelmilch

    Vienna University of Economics and Business, Austria

    4 publications · 243 citations

    4

    h-index

  2. AS
    Adrian Sargeant

    Henley College, United Kingdom

    3 publications · 68 citations

    3

    h-index

  3. RA
    Russ Alan Prince

    University of Connecticut, United States

    2 publications · 121 citations

    2

    h-index

  4. SB
    Silke Boenigk

    Universität Hamburg, Germany

    2 publications · 44 citations

    2

    h-index

  5. RL
    Ramón L. Torres

    Illinois Institute of Technology, United States

    2 publications · 41 citations

    2

    h-index

1–5 of 148

Institutions

104

  1. Universität Hamburg

    Hamburg, Germany

    3 h-index

    6 publications

    188 citations

  2. Sun Yat-sen University

    Guangzhou, China

    2 h-index

    3 publications

    81 citations

  3. Curtin University

    Perth, Australia

    2 h-index

    4 publications

    73 citations

  4. Swansea University

    Swansea, United Kingdom

    2 h-index

    2 publications

    137 citations

  5. Emory University

    Atlanta, United States

    2 h-index

    3 publications

    81 citations

  6. University of Otago

    Dunedin, New Zealand

    2 h-index

    3 publications

    149 citations

  7. Illinois Institute of Technology

    Chicago, United States

    2 h-index

    2 publications

    41 citations

  8. University of Edinburgh

    Edinburgh, United Kingdom

    2 h-index

    3 publications

    158 citations

1–8 of 104

Venues

  1. 7

    h-index

  2. Journal of Nonprofit & Public Sector Marketing

    6 publications · 204 citations

    6

    h-index

  3. Nonprofit and Voluntary Sector Quarterly

    NVSQ · 3 publications · 68 citations

    3

    h-index

  4. PubMed

    Repository · 3 publications · 45 citations

    3

    h-index

  5. Nonprofit Management and Leadership

    NML · 3 publications · 85 citations

    3

    h-index

1–5