Cause Affinity Segmentation

Cause Affinity Segmentation is a donor segmentation strategy that classifies donors according to their psychological and behavioral alignment with specific charitable causes, distinguishing it from other segmentation approaches by prioritizing donors' intrinsic motivational affinities toward particular social issues.

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Publications

205

Citations

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Authors

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Institutions

Publications per year

2017–2026

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Authors

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  1. SS
    Sana‐ur‐Rehman Sheikh

    University of Balochistan, Pakistan

    1 publications · 205 citations

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    h-index

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Institutions

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  1. University of Balochistan

    Quetta, Pakistan

    1 h-index

    1 publications

    205 citations

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Venues

  1. Journal of Consumer Marketing

    1 publications · 205 citations

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