Concepedia

Campaign Response Segmentation

Campaign Response Segmentation is a donor segmentation method that classifies donors based on their differential responses to specific fundraising campaigns, distinguishing it from other segmentation approaches by its focus on behavioral reactions within discrete campaign contexts.

5

Publications

190

Citations

16

Authors

8

Institutions

Publications per year

2017–2026

2

Parents

Publications

5

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

Thomas Reutterer, Andreas Mild, Martin Natter et al. · Journal of Interactive Marketing · 2006 · 106 citations

, , +14

Audience segmentation to improve targeting of conservation interventions for hunters

Sorrel Jones, Aidan Keane, Freya A. V. St. John et al. · Conservation Biology · 2018 · 35 citations · Full text

, , +16

Audience Segmentation for Campaign Design: Addressing Climate Change in Singapore

Benjamin H. Detenber, Sonny Rosenthal, Youqing Liao et al. · DR-NTU (Nanyang Technological University) · 2016 · 20 citations

, , +12

To Speak to Me, Address Us: Insights From LGBT Young Adults to Inform Public Education Campaigns

Leah Hoffman, Janine Delahanty · Health Promotion Practice · 2020 · 17 citations · Full text

, , +11

“If it’s a woman’s issue, I pay attention to it”: Gendered and Intersectional Complications in The Heart Truth Media Campaign

Natalie T. J. Tindall · ScholarWorks - Georgia State University (Georgia State University) · 2010 · 12 citations · Full text

, , +17

1–5 of 5

Authors

16

  1. FA
    Freya A. V. St. John

    University of Kent, United Kingdom

    1 publications · 35 citations

    1

    h-index

  2. AM
    Andreas Mild

    Vienna University of Economics and Business, Austria

    1 publications · 106 citations

    1

    h-index

  3. JA
    Juliet A. Vickery

    Royal Society for the Protection of Birds, United Kingdom

    1 publications · 35 citations

    1

    h-index

  4. SR
    Sonny Rosenthal

    Nanyang Technological University, Singapore

    1 publications · 20 citations

    1

    h-index

  5. SS
    Shirley S. Ho

    Nanyang Technological University, Singapore

    1 publications · 20 citations

    1

    h-index

1–5 of 16

Institutions

8

  1. Royal Holloway University of London

    Egham, United Kingdom

    1 h-index

    2 publications

    70 citations

  2. Vienna University of Economics and Business

    Vienna, Austria

    1 h-index

    1 publications

    106 citations

  3. United States Food and Drug Administration

    Silver Spring, United States

    1 h-index

    2 publications

    34 citations

  4. Bangor University

    Bangor, United Kingdom

    1 h-index

    1 publications

    35 citations

  5. Royal Society for the Protection of Birds

    Sandy, United Kingdom

    1 h-index

    1 publications

    35 citations

  6. University of Edinburgh

    Edinburgh, United Kingdom

    1 h-index

    1 publications

    35 citations

  7. Georgia State University

    Atlanta, United States

    1 h-index

    1 publications

    12 citations

  8. Goethe University Frankfurt

    Frankfurt am Main, Germany

    1 h-index

    1 publications

    106 citations

1–8 of 8

Venues

  1. Journal of Interactive Marketing

    JIM · 1 publications · 106 citations

    1

    h-index

  2. DR-NTU (Nanyang Technological University)

    Repository · 1 publications · 20 citations

    1

    h-index

  3. Health Promotion Practice

    HPP · 1 publications · 17 citations

    1

    h-index

  4. ScholarWorks - Georgia State University (Georgia State University)

    Repository · 1 publications · 12 citations

    1

    h-index

  5. Conservation Biology

    1 publications · 35 citations

    1

    h-index

1–5