Concepedia

Walter Hodges Henley

WH

Statistics

Publications

2

Citations

302

H-Index

2

Active since

2007

Affiliations

University of Memphis(Current)

Walter Hodges Henley is an author at University of Memphis specializing in advertising, marketing, and persuasion.

Publications per year

2007–2009

2

Publications

2

Determinants of charitable donation intentions: a structural equation model

Sampath Kumar Ranganathan, Walter Hodges Henley · International Journal of Nonprofit and Voluntary Sector Marketing · 2007 · 251 citations

Public Affairs, Marketing, Nonprofit Management +15

The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising

Walter Hodges Henley, Melodie Philhours, Sampath Kumar Ranganathan et al. · Journal of Current Issues & Research in Advertising · 2009 · 51 citations

Business, Marketing, Marketing Management +12

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