Melodie Philhours

Where Does the Time Go? A Diary Approach to Business and Marketing Students’ Time Use

Sarath A. Nonis, Melodie Philhours, Gail I. Hudson · Journal of Marketing Education · 2006 · 63 citations

Marketing Students, Consumer Research, Education +20

The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising

Walter Hodges Henley, Melodie Philhours, Sampath Kumar Ranganathan et al. · Journal of Current Issues & Research in Advertising · 2009 · 50 citations

Religiosity, Consumer Research, Consumer Attitude +19

Changes in college student composition and implications for marketing education: revisiting predictors of academic success

Sarath A. Nonis, Gail I. Hudson, Melodie Philhours et al. · Journal of Business Research · 2003 · 34 citations

College Student Composition, Academic Success, Secondary Education +6

The Impact of non-Intellectual Variables on the Academic Success of Business Students

Sarath A. Nonis, Melodie Philhours, Ahmad Syamil et al. · Marketing Education Review · 2005 · 19 citations

Educational Psychology, Education, Business Students +17

Differentiated: segmentation for improved learning strategies

Sarath A. Nonis, Gail I. Hudson, Melodie Philhours · Journal of Marketing for HIGHER EDUCATION · 2020 · 12 citations

Artificial Intelligence, Engineering, Machine Learning +20