Concepedia

Karen Maru File

KM

16

Publications

1.3K

Citations

14

H-Index

1991

Active since

Affiliations

University of Connecticut(Current)

Stratford University

Fairfield University

University of Bridgeport

Renaissance Services (United States)

Karen Maru File is an author at University of Connecticut specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionFamily Business StudiesMarketing StrategyInteractive MarketingSponsorshipFamily Economics

Publications per year

1991–2011

16

Publications

16

Customer Participation In Service Specification And Delivery

Dianne S. P. Cermak, Karen Maru File, Russ Alan Prince · Journal of Applied Business Research (JABR) · 2011 · 277 citations · Full text

Customer Satisfaction, Service Quality, Service Research +13

Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise

Karen Maru File, Russ Alan Prince · Journal of Business Ethics · 1998 · 199 citations

Interactive Marketing: The Influence of Participation onPositive Word‐of‐Mouth and Referrals

Karen Maru File, Ben B. Judd, Russ Alan Prince · Journal of Services Marketing · 1992 · 183 citations

Word-of-Mouth Effects in Professional Services Buyer Behaviour

Karen Maru File, Dianne S. P. Cermak, Russ Alan Prince · Service Industries Journal · 1994 · 160 citations

Customer Satisfaction, Service Research, Consumer Study +12

A Comparison of Successor Development in Family and Nonfamily Businesses

Mark K. Fiegener, Bonnie M. Brown, Russ Alan Prince et al. · Family Business Review · 1994 · 153 citations

Organizational Characteristic, Human Resource Management, Organizational Behavior +17

Rows per page

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