Donation Amount Segmentation is a donor segmentation method that classifies donors into distinct groups based on the magnitude of their financial contributions, thereby enabling organizations to tailor engagement and solicitation strategies according to giving levels.
7
Publications
291
Citations
15
Authors
10
Institutions
Publications per year
2017–2026
2
Parents
Publications
7
1–5 of 7
Authors
15
- RL
2
h-index
- PL
2
h-index
- EJElizabeth J. Durango‐Cohen
Illinois Institute of Technology, United States
2 publications · 41 citations
2
h-index
- MA
1
h-index
- KSKatharina Srnka
1 publications · 65 citations
1
h-index
1–5 of 15
Institutions
10
Northwestern University
Evanston, United States
2 h-index
4 publications
82 citations
Illinois Institute of Technology
Chicago, United States
2 h-index
2 publications
41 citations
Renaissance Services (United States)
Fairborn, United States
1 h-index
1 publications
104 citations
University of Edinburgh
Edinburgh, United Kingdom
1 h-index
2 publications
104 citations
University of Bridgeport
Bridgeport, United States
1 h-index
1 publications
104 citations
University College London
London, United Kingdom
1 h-index
1 publications
17 citations
Northeastern University
Boston, United States
1 h-index
1 publications
104 citations
WZB Berlin Social Science Center
Berlin, Germany
1 h-index
2 publications
34 citations
1–8 of 10
Venues
- Journal of Economic Behavior & Organization
1 publications · 17 citations
1
h-index
- Australasian Marketing Journal (AMJ)
1 publications · 65 citations
1
h-index
- Journal of Philanthropy and Marketing
1 publications · 12 citations
1
h-index
- Managerial and Decision Economics
MDE · 1 publications · 52 citations
1
h-index
- Computers & Industrial Engineering
1 publications · 11 citations
1
h-index
1–5