Concepedia
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Publications
1
Citations
65
H-Index
Active since
2003
Katharina Srnka is an author specializing in donation amount segmentation, major donor segmentation, and philanthropy.
Publications per year
2003–2003
Increasing Fundraising Efficiency by Segmenting Donors
Katharina Srnka, Reinhard Grohs, Ingeborg Eckler · Australasian Marketing Journal (AMJ) · 2003 · 65 citations
Public Affairs, Marketing, Sociology +15
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