Concepedia

Data Privacy Strategy

A "Data Privacy Strategy" is a formal framework within data strategy that specifies the principles, mechanisms, and governance structures for protecting personal and sensitive data in compliance with legal, ethical, and organizational requirements.

27

Publications

3K

Citations

89

Authors

45

Institutions

Publications per year

2017–2026

19

Parents

Publications

27

Marketing Analytics for Data-Rich Environments

Michel Wedel, P.K. Kannan · Journal of Marketing · 2016 · 1.1K citations

, , +17

Digital technologies: tensions in privacy and data

Sara Quach, Park Thaichon, Kelly D. Martin et al. · Journal of the Academy of Marketing Science · 2022 · 487 citations · Full text

, , +16

Internet of Things Based Smart Grids Supported by Intelligent Edge Computing

Songlin Chen, Hong Wen, Jinsong Wu et al. · IEEE Access · 2019 · 295 citations · Full text

, , +13

Consumer privacy and the future of data-based innovation and marketing

Alexander Bleier, Avi Goldfarb, Catherine E. Tucker · International Journal of Research in Marketing · 2020 · 200 citations · Full text

, , +17

Generating synthetic data in finance

Samuel Assefa, Danial Dervovic, Mahmoud Mahfouz et al. · 2020 · 172 citations

, , +17

1–5 of 27

Authors

89

  1. RW
    Robert W. Palmatier

    University of Washington, United States

    2 publications · 557 citations

    2

    h-index

  2. AB
    Alexander Bleier

    Frankfurt School of Finance & Management, Germany

    2 publications · 231 citations

    2

    h-index

  3. AG
    Avi Goldfarb

    University of Toronto, Canada

    2 publications · 231 citations

    2

    h-index

  4. CE
    Catherine E. Tucker

    Massachusetts Institute of Technology, United States

    2 publications · 231 citations

    2

    h-index

  5. KD
    Kelly D. Martin

    Colorado State University, United States

    2 publications · 557 citations

    2

    h-index

1–5 of 89

Institutions

45

  1. Griffith University

    Brisbane, Australia

    2 h-index

    4 publications

    1.5K citations

  2. Massachusetts Institute of Technology

    Cambridge, United States

    2 h-index

    2 publications

    231 citations

  3. Colorado State University

    Fort Collins, United States

    2 h-index

    2 publications

    557 citations

  4. Frankfurt School of Finance & Management

    Frankfurt am Main, Germany

    2 h-index

    2 publications

    231 citations

  5. University of Toronto

    Toronto, Canada

    2 h-index

    2 publications

    231 citations

  6. University of Washington

    Seattle, United States

    2 h-index

    2 publications

    557 citations

  7. Sejong University

    Seoul, South Korea

    1 h-index

    1 publications

    52 citations

  8. Pepsi (United States)

    Purchase, United States

    1 h-index

    1 publications

    1.1K citations

1–8 of 45

Venues

  1. Journal of the Academy of Marketing Science

    2 publications · 511 citations

    2

    h-index

  2. International Journal of Research in Marketing

    IJRM · 1 publications · 200 citations

    1

    h-index

  3. 1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 31 citations

    1

    h-index

  5. arXiv (Cornell University)

    Repository · 1 publications · 106 citations

    1

    h-index

1–5