Concepedia

Customer Volunteering

Customer Volunteering is a form of customer participation in which customers intentionally engage in unpaid, discretionary activities that contribute to a firm’s value co-creation processes, distinguished from other forms of participation by its non-contractual, self-initiated nature.

19

Publications

895

Citations

41

Authors

27

Institutions

Publications per year

2017–2026

5

Parents

Publications

19

The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

Carolin Plewa, Jodie Conduit, Pascale Quester et al. · Journal of Business Ethics · 2014 · 169 citations

, , +16

A self-determination theory perspective on customer participation in service development

Jon Engström, Mattias Elg · Journal of Services Marketing · 2015 · 134 citations

, , +15

Brand volunteering

Bernard Covà, Stefano Pace, Per Skålén · Marketing Theory · 2015 · 108 citations

, , +14

Do not‐for‐profits value their customers and their needs?

Ian Bruce · International Marketing Review · 1995 · 84 citations

, , +14

Good works!: marketing and corporate initiatives that build a better world ... and the bottom line

Choice Reviews Online · 2013 · 53 citations

, , +13

1–5 of 19

Authors

41

  1. AB
    Adelina Broadbridge

    University of Stirling, United Kingdom

    2 publications · 59 citations

    2

    h-index

  2. SH
    Suzanne Horne

    University of Stirling, United Kingdom

    2 publications · 59 citations

    2

    h-index

  3. PS
    Per Skålén

    Karlstad University, Sweden

    1 publications · 108 citations

    1

    h-index

  4. TS
    Tyler Sabey

    Texas A&M University, United States

    1 publications · 25 citations

    1

    h-index

  5. AA
    Arthur A. Stukas

    La Trobe University, Australia

    1 publications · 20 citations

    1

    h-index

1–5 of 41

Institutions

27

  1. University of Stirling

    Stirling, United Kingdom

    2 h-index

    3 publications

    81 citations

  2. New York Public Library

    New York, United States

    1 h-index

    1 publications

    11 citations

  3. Shandong University

    Jinan, China

    1 h-index

    1 publications

    27 citations

  4. City, University of London

    London, United Kingdom

    1 h-index

    1 publications

    84 citations

  5. Cairo University

    Giza, Egypt

    1 h-index

    2 publications

    24 citations

  6. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    25 citations

  7. New York Times

    Manhattan, United States

    1 h-index

    1 publications

    20 citations

  8. Shandong University of Science and Technology

    Qingdao, China

    1 h-index

    2 publications

    54 citations

1–8 of 27

Venues

  1. Nonprofit Management and Leadership

    NML · 2 publications · 33 citations

    2

    h-index

  2. Service Industries Journal

    2 publications · 79 citations

    2

    h-index

  3. Journal of Strategic Marketing

    1 publications · 13 citations

    1

    h-index

  4. Choice Reviews Online

    CRO · 1 publications · 53 citations

    1

    h-index

  5. Journal of Services Marketing

    1 publications · 134 citations

    1

    h-index

1–5