Customer Sensing
Customer Sensing is a methodological framework within capability sensing that systematically identifies and interpretscustomer needs, behaviors, and preferences through real-time data acquisition and analysis to inform organizational decision-making.
22
Publications
1.6K
Citations
62
Authors
30
Institutions
Publications per year
2017–2026
9
Parents
22
Analytics for Customer Engagement
Tammo H.A. Bijmolt, Peter S. H. Leeflang, Frank E. Block et al. · Journal of Service Research · 2010 · 445 citations · Full text
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30

University of Groningen
Groningen, The Netherlands
1 h-index
2 publications
890 citations
South Westphalia University of Applied Sciences
Iserlohn, Germany
1 h-index
1 publications
23 citations

Marche Polytechnic University
Ancona, Italy
1 h-index
7 publications
504 citations
Institute of Software
Beijing, China
1 h-index
3 publications
51 citations
Universidad de Londres
Mexico City, Mexico
1 h-index
1 publications
445 citations

IT University of Copenhagen
Copenhagen, Denmark
1 h-index
1 publications
15 citations
Ludwig-Maximilians-Universität München
Munich, Germany
1 h-index
1 publications
23 citations

Edge Hill University
Ormskirk, United Kingdom
1 h-index
2 publications
24 citations
1–8 of 30
2 publications · 101 citations
2
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JSR · 1 publications · 445 citations
1
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1 publications · 88 citations
1
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JMIS · 1 publications · 496 citations
1
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IJET · 1 publications · 32 citations
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