Customer Sensing

Customer Sensing is a methodological framework within capability sensing that systematically identifies and interpretscustomer needs, behaviors, and preferences through real-time data acquisition and analysis to inform organizational decision-making.

22

Publications

1.6K

Citations

62

Authors

30

Institutions

Publications per year

2017–2026

9

Authors

62

  1. NB
    Neeraj Bharadwaj

    University of Tennessee at Knoxville, United States

    2 publications · 101 citations

    2

    h-index

  2. SA
    Sascha Alavi

    Ruhr University Bochum, Germany

    2 publications · 72 citations

    2

    h-index

  3. JW
    Jan Wieseke

    Ruhr University Bochum, Germany

    2 publications · 72 citations

    2

    h-index

  4. PS
    Peter S. H. Leeflang

    University of Groningen, Netherlands

    1 publications · 445 citations

    1

    h-index

  5. VG
    Varun Grover

    University of South Carolina, United States

    1 publications · 496 citations

    1

    h-index

1–5 of 62

Venues

  1. Journal of Product Innovation Management

    2 publications · 101 citations

    2

    h-index

  2. Journal of Service Research

    JSR · 1 publications · 445 citations

    1

    h-index

  3. Journal of Retailing and Consumer Services

    1 publications · 88 citations

    1

    h-index

  4. Journal of Management Information Systems

    JMIS · 1 publications · 496 citations

    1

    h-index

  5. International Journal of Engineering & Technology

    IJET · 1 publications · 32 citations

    1

    h-index

1–5