Md Afnan Hossain

A framework for AI-powered service innovation capability: Review and agenda for future research

Shahriar Akter, Md Afnan Hossain, Shahriar Sajib et al. · Technovation · 2023 · 240 citations · Full text

Management, Information Systems, Innovation Management +14

Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry

Md Afnan Hossain, Raj Agnihotri, Md Rifayat Islam Rushan et al. · Industrial Marketing Management · 2022 · 162 citations · Full text

Business, Marketing, Marketing Management +17

The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain et al. · Journal of Retailing and Consumer Services · 2023 · 155 citations

Business, Marketing, Marketing Management +16

Revisiting customer analytics capability for data-driven retailing

Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram · Journal of Retailing and Consumer Services · 2020 · 88 citations · Full text

Business, Marketing, Retail Management +14

Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage

Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram · Journal of Business Research · 2021 · 76 citations

Business, Marketing, Marketing Management +14