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The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Customer ExperienceOnline Customer BehaviorAi-powered Luxury BrandsDigital MarketingNew WaveInteractive MarketingManagementUser ExperienceConsumer ResearchDigital Multisensory CuesConsumer BehaviorShopping AssistantCommunicationUser PerceptionMarketingBuying Behavior