Fadi Abdel Muniem Abdel Fattah

The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain et al. · Journal of Retailing and Consumer Services · 2023 · 136 citations

Customer Experience, Online Customer Behavior, Ai-powered Luxury Brands +13

Managerial ethical leadership, ethical climate and employee ethical behavior: does moral attentiveness matter?

Hussam Al Halbusi, Pablo Ruiz‐Palomino, Rafael Morales‐Sánchez et al. · Ethics & Behavior · 2021 · 65 citations

Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?

Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah · Journal of Enterprise Information Management · 2021 · 61 citations

Marketing Analytics, Customer Satisfaction, Artificial Intelligence +18

Knowledge management systems usage: application of diffusion of innovation theory

Mohammad Khaleel Okour, Chin Wei Chong, Fadi Abdel Muniem Abdel Fattah · Global Knowledge Memory and Communication · 2021 · 59 citations

Customer Satisfaction, Innovation Adoption, Knowledge Creation +23

An integrative model of consumer-based heritage destination brand equity

Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Bashir Hussain et al. · Tourism Review · 2020 · 47 citations

Tourism Performance, Tourism Supply, Digital Marketing +20