Concepedia

Md Rifayat Islam Rushan

MR

Statistics

Publications

3

Citations

231

H-Index

3

Active since

2020

Affiliations

University of Wollongong(Current)

North South University

Md Rifayat Islam Rushan is an author at University of Wollongong specializing in business, marketing, and marketing management.

Publications per year

2020–2022

3

Publications

3

Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry

Md Afnan Hossain, Raj Agnihotri, Md Rifayat Islam Rushan et al. · Industrial Marketing Management · 2022 · 162 citations · Full text

Business, Marketing, Marketing Management +17

Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity

Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque et al. · Journal of Fashion Marketing and Management · 2020 · 58 citations

Business, Marketing, Marketing Management +17

Conceptualising online fashion brand recognition: scale development and validation

Muhammad Sabbir Rahman, Md Afnan Hossain, Md Rifayat Islam Rushan et al. · Spanish Journal of Marketing - ESIC · 2020 · 11 citations · Full text

Business, Marketing, Marketing Management +15

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