Concepedia

Mohammad Tayeenul Hoque

MT

Statistics

Publications

7

Citations

225

H-Index

7

Active since

2019

Affiliations

North South University(Current)

University of Wollongong

Prince Mohammad Bin Salman College of Business and Entrepreneurship

University of Leeds

Northumbria University

Mohammad Tayeenul Hoque is an author at North South University specializing in marketing, marketing management, and business.

Publications per year

2019–2022

7

Publications

7

Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity

Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque et al. · Journal of Fashion Marketing and Management · 2020 · 58 citations

Business, Marketing, Marketing Management +17

Dimensions of dynamic marketing capability and export performance

Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, Nikolaos Tzokas et al. · Journal of Knowledge Management · 2020 · 45 citations

Management, Marketing, Marketing Management +17

Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance

Mohammad Tayeenul Hoque, Prithwiraj Nath, Mohammad Faisal Ahammad et al. · Journal of Business Research · 2022 · 39 citations · Full text

Business, Marketing, Marketing Management +16

Eyes open and hands on: market knowledge and marketing capabilities in export markets

Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, Nikolaos Tzokas et al. · International Marketing Review · 2022 · 36 citations

Business, International Business, Strategic Management +17

Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic

Muhammad Sabbir Rahman, Md Afnan Hossain, Abdul Hannan Chowdhury et al. · Journal of Enterprise Information Management · 2021 · 25 citations

Management, Information Systems, Marketing +16

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