Concepedia

Customer Risk Segmentation

Customer Risk Segmentation is a risk classification framework that partitions customers into distinct groups based on shared risk-related attributes and behavioral patterns to enable differential risk assessment and management.

9

Publications

341

Citations

21

Authors

17

Institutions

Publications per year

2017–2026

1

Parents

Publications

9

Customer involvement and interaction in retail banking: an examination of risk and confidence in the purchase of financial products

Barry Howcroft, Robert T. Hamilton, Paul Hewer · Journal of Services Marketing · 2007 · 90 citations

, , +17

How to Identify Psychographic Segments

Vincent‐Wayne Mitchell · Marketing Intelligence & Planning · 1994 · 70 citations

, , +16

Predicting New Customers' Risk Type in the Credit Card Market

Yi Zhao, Zhao Ying, Inseong Song · Journal of Marketing Research · 2009 · 45 citations

, , +17

Comparing complete and partial classification for identifying customers at risk

Josée Bloemer, Tom Brijs, Koen Vanhoof et al. · International Journal of Research in Marketing · 2003 · 40 citations · Full text

, , +11

How to Identify Psychographic Segments

Vincent‐Wayne Mitchell · Marketing Intelligence & Planning · 1994 · 32 citations

, , +16

1–5 of 9

Authors

21

  1. VM
    Vincent‐Wayne Mitchell

    Manchester School of Architecture, United Kingdom

    2 publications · 102 citations

    2

    h-index

  2. GS
    Gilbert Swinnen

    Hasselt University, Belgium

    1 publications · 40 citations

    1

    h-index

  3. KV
    Koen Vanhoof

    Hasselt University, Belgium

    1 publications · 40 citations

    1

    h-index

  4. PL
    Patrick Lentz

    TU Dortmund University, Germany

    1 publications · 13 citations

    1

    h-index

  5. YZ
    Yi Zhao

    Georgia State University, United States

    1 publications · 45 citations

    1

    h-index

1–5 of 21

Institutions

17

  1. Manchester School of Architecture

    Manchester, United Kingdom

    2 h-index

    2 publications

    102 citations

  2. TU Dortmund University

    Dortmund, Germany

    1 h-index

    1 publications

    13 citations

  3. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    2 publications

    26 citations

  4. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    1 h-index

    3 publications

    135 citations

  5. University of Tehran

    Tehran, Iran

    1 h-index

    2 publications

    38 citations

  6. University of Stirling

    Stirling, United Kingdom

    1 h-index

    1 publications

    90 citations

  7. Transnational University Limburg

    Diepenbeek, Belgium

    1 h-index

    3 publications

    120 citations

  8. Department of Health Services

    Berkeley, United States

    1 h-index

    1 publications

    13 citations

1–8 of 17

Venues

  1. Marketing Intelligence & Planning

    2 publications · 102 citations

    2

    h-index

  2. Journal of Services Marketing

    1 publications · 90 citations

    1

    h-index

  3. International Journal of Strategic Decision Sciences

    IJSDS · 1 publications · 19 citations

    1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 13 citations

    1

    h-index

  5. International Journal of Research in Marketing

    IJRM · 1 publications · 40 citations

    1

    h-index

1–5