Customer Focus
Customer Focus is a core principle within Total Quality Management that denotes the strategic orientation of an organization toward understanding, meeting, and continually exceeding customer expectations and requirements in order to achieve sustained satisfaction and loyalty.
174
Publications
11.8K
Citations
321
Authors
190
Institutions
Publications per year
2017–2026
27
Variants
Customer OrientationCustomer-centricity
Parents
174
Services Marketing: Integrating Customer Focus Across the Firm
Managing Service Quality · 2004 · 1.8K citations
1–5 of 174
321
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190

Linköping University
Linköping, Sweden
4 h-index
5 publications
373 citations

Tilburg University
Tilburg, The Netherlands
3 h-index
3 publications
120 citations

University of Cologne
Cologne, Germany
3 h-index
3 publications
235 citations
University of Technology Malaysia
Johor Bahru, Malaysia
3 h-index
7 publications
205 citations

University of Alicante
Alicante, Spain
3 h-index
3 publications
213 citations
Nanyang Technological University
Singapore, Singapore
3 h-index
5 publications
429 citations

Rivers State University
Port Harcourt, Nigeria
3 h-index
4 publications
159 citations

UNSW Sydney
Sydney, Australia
2 h-index
2 publications
35 citations
1–8 of 190
MSQ · 9 publications · 2.1K citations
9
h-index
8 publications · 359 citations
8
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4 publications · 256 citations
4
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4 publications · 57 citations
4
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4 publications · 216 citations
4
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1–5