Customer Focus

Customer Focus is a core principle within Total Quality Management that denotes the strategic orientation of an organization toward understanding, meeting, and continually exceeding customer expectations and requirements in order to achieve sustained satisfaction and loyalty.

174

Publications

11.8K

Citations

321

Authors

190

Institutions

Publications per year

2017–2026

27

Authors

321

  1. JJ
    Juan José Tarı́

    University of Alicante, Spain

    3 publications · 213 citations

    3

    h-index

  2. WR
    Werner Reinartz

    University of Cologne, Germany

    3 publications · 235 citations

    3

    h-index

  3. NG
    N. Gladson Nwokah

    Rivers State University, Nigeria

    3 publications · 107 citations

    3

    h-index

  4. MM
    Muhammad Madi Bin Abdullah

    Universiti Malaysia Sarawak, Malaysia

    3 publications · 213 citations

    3

    h-index

  5. FE
    Fredrik Ekdahl

    Linköping University, Sweden

    2 publications · 109 citations

    2

    h-index

1–5 of 321

Venues

  1. Managing Service Quality

    MSQ · 9 publications · 2.1K citations

    9

    h-index

  2. Total Quality Management & Business Excellence

    8 publications · 359 citations

    8

    h-index

  3. 4

    h-index

  4. Journal of Business Strategy

    4 publications · 57 citations

    4

    h-index

  5. The TQM Journal

    4 publications · 216 citations

    4

    h-index

1–5