Dirk Totzek

Customer Prioritization: Does it Pay off, and how Should it be Implemented?

Christian Homburg, Mathias Droll, Dirk Totzek · Journal of Marketing · 2008 · 308 citations

Management, Marketing, Marketing Management +8

Managing Dynamics in a Customer Portfolio

Christian Homburg, Viviana V. Steiner, Dirk Totzek · Journal of Marketing · 2009 · 129 citations · Full text

Business, Marketing, Marketing Management +14

How Customer Satisfaction Affects Employee Satisfaction and Retention in a Professional Services Context

R. Scott Frey, Tomás Bayón, Dirk Totzek · Journal of Service Research · 2013 · 96 citations

Management, Human Resource Management, Marketing +9

How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations

Christian Homburg, Dirk Totzek, Melanie E. Kramer · Journal of Business Research · 2013 · 83 citations

Business, Economics, Marketing +17

The Impact of Endogenous Motivations on Adoption of IT-Enabled Services

Philipp Wunderlich, Johann Kranz, Dirk Totzek et al. · Journal of Service Research · 2013 · 71 citations · Full text

Management, Social Psychology, Consumer Behavior +16