Concepedia

Viviana V. Steiner

VV

2

Publications

177

Citations

2

H-Index

2009

Active since

Affiliations

Evonik (Germany)(Current)

Viviana V. Steiner is an author at Evonik (Germany) specializing in customer satisfaction, market segmentation, and interactive marketing.

Top concepts

BusinessMarketingManagementEngineeringSustainabilityCost EngineeringBusiness StrategyConsumer ResearchBusiness AnalyticsSustainable Design

Publications per year

2009–2016

2

Publications

2

Managing Dynamics in a Customer Portfolio

Christian Homburg, Viviana V. Steiner, Dirk Totzek · Journal of Marketing · 2009 · 128 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +17

Sustainability Assessment of Road Marking Systems

Marisa Cruz, Alexander Klein, Viviana V. Steiner · Transportation research procedia · 2016 · 49 citations · Full text

Pavement Engineering, Engineering, Economic Assessment +23

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