Concepedia

Contribution Margin

Contribution Margin is the difference between a product's selling price and its variable costs, representing the amount available to cover fixed costs and contribute to profit.

72

Publications

6.5K

Citations

189

Authors

102

Institutions

Publications per year

2017–2026

15

Parents

Publications

72

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml · Journal of Marketing · 2003 · 2.1K citations

, , +9

A study of success and failure in product innovation: The case of the U.S. electronics industry

Modesto A. Maidique, B.J. Zirger · IEEE Transactions on Engineering Management · 1984 · 661 citations

, , +17

On the Value of Mix Flexibility and Dual Sourcing in Unreliable Newsvendor Networks

Brian Tomlin, Yimin Wang · Manufacturing & Service Operations Management · 2005 · 351 citations

, , +17

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte · Journal of Marketing · 2010 · 286 citations · Full text

, , +15

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte · Journal of Marketing · 2011 · 240 citations

, , +15

1–5 of 72

Authors

189

  1. FD
    Franklin Dexter

    University of Iowa, United States

    8 publications · 697 citations

    8

    h-index

  2. DA
    David A. Lubarsky

    University of Miami, United States

    4 publications · 276 citations

    4

    h-index

  3. SE
    Sheryl E. Kimes

    Cornell University, United States

    4 publications · 403 citations

    4

    h-index

  4. JT
    John T. Blake

    Dalhousie University, Canada

    4 publications · 420 citations

    4

    h-index

  5. KA
    Katerina Annaraud

    University of South Florida Sarasota–Manatee, United States

    3 publications · 44 citations

    3

    h-index

1–5 of 189

Institutions

102

  1. University of Iowa

    Iowa City, United States

    7 h-index

    8 publications

    643 citations

  2. Duke University

    Durham, United States

    4 h-index

    4 publications

    315 citations

  3. Dalhousie University

    Halifax, Canada

    4 h-index

    4 publications

    420 citations

  4. Cornell University

    Ithaca, United States

    4 h-index

    6 publications

    775 citations

  5. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    4 h-index

    5 publications

    3K citations

  6. College of Business Administration

    Riga, Latvia

    3 h-index

    5 publications

    381 citations

  7. Stanford University

    Stanford, United States

    3 h-index

    4 publications

    1.5K citations

  8. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    3 publications

    553 citations

1–8 of 102

Venues

  1. Anesthesia & Analgesia

    7 publications · 658 citations

    7

    h-index

  2. Journal of Marketing

    JM · 3 publications · 2.7K citations

    3

    h-index

  3. Journal of Vascular Surgery

    3 publications · 67 citations

    3

    h-index

  4. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 3 publications · 352 citations

    3

    h-index

  5. 3

    h-index

1–5