Consumer-to-consumer Model

The "Consumer-To-Consumer Model" is an e-commerce business model in which private individuals independently engage in the exchange of goods or services through a third-party digital platform, distinguished from other models by the absence of formal business entities as transacting parties.

224

Publications

13.4K

Citations

587

Authors

333

Institutions

Publications per year

2017–2026

108

Variants

C2cC2c ModelConsumer-to-consumer E-commerce

Authors

587

  1. BJ
    Baojun Jiang

    Washington University in St. Louis, United States

    4 publications · 139 citations

    4

    h-index

  2. YL
    Young‐Jin Lee

    Iowa State University, United States

    3 publications · 220 citations

    3

    h-index

  3. PC
    Pei‐Yu Chen

    Arizona State University, United States

    2 publications · 36 citations

    2

    h-index

  4. CW
    Cynthia Webster

    Mississippi State University, United States

    2 publications · 56 citations

    2

    h-index

  5. LN
    Lori N. K. Leonard

    University of Tulsa, United States

    2 publications · 62 citations

    2

    h-index

1–5 of 587

Venues

  1. SSRN Electronic Journal

    Repository · 10 publications · 216 citations

    10

    h-index

  2. British Food Journal

    9 publications · 491 citations

    9

    h-index

  3. Journal of Consumer Research

    JCR · 6 publications · 1.8K citations

    6

    h-index

  4. Sustainability

    6 publications · 200 citations

    6

    h-index

  5. International Journal of Electronic Commerce

    IJEC · 4 publications · 367 citations

    4

    h-index

1–5